Metricool alternative when moderation, teams and AI media matter more than ads reports
Metricool is excellent value for analytics and ads reporting across many brands. But its inbox can't hide or delete comments, its Starter plan has no team management, and X costs extra per account. AutoPoster AI fits teams that care more about content creation and comment moderation.
Choose AutoPoster AI if
- You need to hide spam or delete comments from your inbox, which Metricool says it can't do.
- You want 5 team members with approvals for $20 a month on annual billing, without moving up to Metricool Advanced.
- You want AI clips, dubbing and images instead of AI text only.
- You want WhatsApp conversations, templates and scheduled broadcasts next to your social channels, which we did not find on Metricool's pages.
Stay with Metricool if
- Analytics is your main job, including up to 100 competitors, Data Studio and PPT reports.
- You manage Google, Facebook and TikTok Ads alongside organic social.
- You run many brands, since its per-brand pricing is low when accounts group well.
Metricool in brief
Metricool prices by brand, not by account. One brand holds one profile per network, so a single client with six networks counts once. For agencies this can be far cheaper than per-account tools, and its analytics and ads reporting are the real reason to pick it.
It's also moving into automation. Flows, launched in September 2026, triggers replies on Instagram and TikTok by keyword, and it's free for a limited time before becoming a paid add-on. Where it stops short is creation and moderation, and that is where a switch makes sense.
Metricool pricing
| Plan | Billed monthly | Billed annually | What you get |
|---|---|---|---|
| Free | $0/mo | $0/mo | 1 brand, no LinkedIn or X, 20 posts a month, 5 AI credits |
| Starter (5 brands) | $25/mo | $20/mo | Before VAT. One profile per network per brand, no team management |
| Starter (10 brands) | $45/mo | $36/mo | Before VAT. No team management |
| Advanced (15 brands) | $67/mo | $53/mo | Before VAT. Team and roles, approvals, API, Data Studio |
| Accounts | AutoPoster AI | Metricool |
|---|---|---|
| 5 | $12.5/mo (Professional) | $20/mo Starter, before VAT. X is $10 a month per account extra |
| 10 | $20/mo (Brand) | $36/mo Starter for 10 separate brands. $20 if they fit in 5 brands |
AutoPoster AI vs Metricool
| Feature | AutoPoster AI | Metricool |
|---|---|---|
| Reviews: Google Business, Facebook, App Store, Google Play | Brand plan | Partial: Google Business reviews only |
| Multi-platform scheduling | Yes | Yes: 20 posts a month on Free |
| First comment scheduling | Yes | Partial: 5 networks |
| Bulk posting from media folders | Professional plan | Partial: CSV, with up to 50 posts per file advised |
| AI captions and hashtags | Professional plan | Yes: credits per brand: 5, 20 or 35 |
| AI image generation | Professional plan | Not listed |
| Long video to short clips | Professional plan | Not listed |
| Animated subtitles | Professional plan | Not listed |
| AI dubbing and voiceover | Professional plan | Not listed |
| Unified comment inbox | Brand plan | Yes: 6 networks, X with add-on |
| AI comment moderation | Business plan | Partial: reply only, can't hide or delete |
| Comment-to-DM rules (Facebook, Instagram) | Brand plan | Yes: Flows, Instagram and TikTok, a later paid add-on |
| AI replies from your knowledge base | Business plan | Not listed: its inbox has no built-in AI |
| WhatsApp inbox, templates and broadcasts | Brand plan | Not listed |
| Analytics and best-time heatmap | Brand plan | Yes: its strongest area |
| Team roles and approvals | Brand plan | Yes: Advanced and higher |
| MCP for Claude, ChatGPT and Cursor | Professional plan | Yes: on all plans, with limits |
"Not listed" means we did not find the feature on Metricool's site on October 31, 2026. It may still exist or may ship later.
AutoPoster AI in practice
Where AutoPoster AI is stronger
More review sources
Metricool's inbox lists Google Business reviews. Our Brand inbox adds Facebook, App Store and Google Play reviews with AI reply drafts.
Learn more →Moderation that acts
Metricool's help centre says deleting or hiding comments isn't possible. Our Business plan flags spam and hides it on Facebook, Instagram and YouTube, and deletes it on other networks.
Learn more →No per-account fee for X
Metricool charges $10 a month for each connected X account. We count X like any other account in your plan.
Learn more →Teams at a lower tier
Metricool's Starter has no team management. Brand includes 5 team members with approvals at $20 a month on annual billing.
Learn more →Media creation
We found AI text assistance on Metricool's pages. AutoPoster AI also generates images, cuts clips and dubs video.
Learn more →Where Metricool is stronger
Analytics depth
Up to 100 competitors, Data Studio, PDF and PPT reports, and AI reports built from plain-language prompts go well beyond our reporting.
Ads in one dashboard
Metricool manages Google, Facebook and TikTok Ads next to organic social. We don't manage ads.
Review replies and a free inbox
Google Business reviews can be answered in its inbox, and most networks are included even on Free.
MCP on the free plan
Metricool includes MCP with limits on every plan. Our API and MCP start on Professional.
How to switch from Metricool
- 1
Download your scheduled posts as a CSV from the Calendar or Autolists.
- 2
If you're on Advanced or Custom, use the API to pull metrics and inbox comments. Comments only cover the 50 most recent posts per network.
- 3
Cancel after your first week on AutoPoster AI. Your paid plan runs to the end of its cycle, then the account becomes free.
Frequently asked questions
- How much does Metricool cost?
There is a Free plan. Starter starts at $25 a month on monthly billing or $20 on annual, and Advanced at $67 or $53, all before VAT.
- Does Metricool charge extra for X?
Yes, $10 a month per connected account, and X isn't available on Free.
- Can I hide or delete comments from Metricool?
No. Its help centre says this isn't possible from Metricool.
- Is AutoPoster AI cheaper than Metricool?
Not always. For 5 separate brands, Metricool Starter is $20 a month on annual billing, while our 5-account plan is $12.50 for 5 accounts in total. If you run many profiles per brand, Metricool can cost less, so count your accounts first.
Other alternatives
Sources, checked on October 31, 2026
- https://help.metricool.com/main-differences-between-free-and-paid-plans-bl0v9
- https://metricool.com/pricing/
- https://help.metricool.com/en/article/inbox-manager-how-to-manage-messages-and-comments-from-metricool-18u2vcy/
- https://help.metricool.com/en/article/scheduling-and-posting-options-by-social-network-127eukv/
- https://help.metricool.com/how-to-schedule-posts-in-batch-with-a-csv-file-in-metricool-3zwxj
- https://metricool.com/planner/
- https://metricool.com/ai-social-media-content-generator/
- https://metricool.com/press-release-metricool-flows/
- https://help.metricool.com/mcp-vs-api-access-what-is-the-difference-5y3ib
- https://metricool.com/
- https://help.metricool.com/api-access-export-your-metricool-data-to-other-tools-and-automate-tasks-x8ln5
Pricing and features change, so check Metricool's site before buying. Metricool is a trademark of its owner. AutoPoster AI is not affiliated with it.
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