Instagram insights,
explained.
Go beyond the Insights tab. Track followers, reach, engagement rate and Reels views over any date range, see which posts and formats win, and get AI tips for your next post.
Grow faster on Instagram
Reels vs. carousels vs. photos
The format breakdown shows which content type gets you the most reach and engagement.
Engagement rate that's comparable
Track engagement rate per post and over time, so growth doesn't hide a drop in quality.
Your best time on Instagram
A heatmap built from your own posts shows when your followers are most active.
Everything you need to understand your social performance
One dashboard for every connected account, with clear numbers and plain-English insights.
Cross-platform dashboard
Followers, reach, reach rate, video views, engagements, engagement rate, profile visits and link clicks, with a breakdown per platform.
AI performance summary
AI reads your numbers and top posts and tells you what's working, what isn't and what to post next.
Best-time-to-post heatmap
See which days and hours get your posts the most engagement, calculated from your own results, not industry averages.
Top performing posts
Rank posts by reach, engagement rate, likes, comments, shares and video views to find your winners fast.
Content format breakdown
Compare images, videos, carousels and text posts to learn which formats your audience prefers.
PDF & CSV reports
Export any date range to PDF for clients and stakeholders, or to CSV for your own spreadsheets.
Insights in three steps
- 1
Connect your accounts
Connect Instagram, TikTok, YouTube, Facebook, LinkedIn, X, Pinterest and Threads in a few clicks.
- 2
Publish as usual
Schedule and publish with AutoPoster AI. Account and post metrics are collected for you automatically.
- 3
Read the insights
Pick a date range, filter by account and let AI explain the results and suggest your next move.
8 networks, one analytics dashboard
Account metrics are collected from the day you connect. Post-level insights cover posts you publish with AutoPoster AI.
- TikTok
- YouTube
- X (Twitter)
- Threads
Facebook and LinkedIn analytics are available for Pages. Instagram analytics need a Business or Creator account. Not every network reports every metric.
Pro analytics without the pro price
Your analytics come with scheduling, the social inbox, Link in Bio and AI tools in a single plan.
AutoPoster AI
$20/mo
Brand plan billed yearly, with 5 team members included
Typical analytics tool
$99+/mo
Per user, often just for reporting
Frequently asked questions
- What Instagram analytics can I see?
Followers, reach, profile visits, video views and engagement at the account level, plus reach, impressions, likes, comments, shares and engagement rate for each post you publish with AutoPoster AI.
- Do I need an Instagram Business account?
Yes. Instagram only shares insights for Business and Creator accounts. Switching is free in the Instagram app settings.
- How do I calculate my Instagram engagement rate?
Engagement rate is usually total interactions (likes, comments, shares, saves) divided by reach or followers. AutoPoster AI calculates it for you per post and across your account.
- Can I track several Instagram accounts?
Yes. Connect multiple accounts and view them together or filter to one at a time.
Explore more
Stop guessing. Start growing.
See what works on every network, post at the right time and let AI turn your numbers into a plan.
Includes 7 days of Pro access • No credit card required • Seamless downgrade to free plan