How to Add a Link in Bio on TikTok (2026 Step-by-Step)
Step-by-step guide to adding a website link to your TikTok bio — the follower and account requirements, workarounds, and what to link to.
Unlike Instagram, TikTok doesn't give every account a clickable bio link by default. Whether the "Website" field appears depends on your account type and follower count — which trips up a lot of new creators.
Here's exactly how to add a link in your TikTok bio, and what to do if you can't yet.
Step-by-Step: Add a Link to Your TikTok Bio
- Open the TikTok app and go to your profile.
- Tap "Edit Profile."
- Paste your bio page URL into the "Website" field.
- Tap "Save" in the top-right corner.
Your link is now tappable from your profile, and TikTok will show it under your bio.
The Requirements Most People Miss
TikTok only shows the Website field if:
- You've switched to a Business account, or
- You have 1,000+ followers on a personal account.
If you don't meet either condition, the field won't appear. The fixes:
- Switch to a Business account (free, in Settings → Account → Switch to Business Account).
- Grow to 1,000 followers, then add the link.
Either way, you'll eventually want one destination that can hold everything — not a single product page.
What to Link To
A raw website URL wastes the one click you get. Point it at a link in bio page that routes visitors to multiple destinations:
- Your other platforms and channel.
- Products, merch, or a booking page.
- An email capture form to build your list.
- Your latest video or highlight reel.
Auto Poster AI's link in bio gives you a custom URL (bio.autoposter.ai/yourname) with 14 block types, so the single link in your TikTok bio becomes a full hub.
More Places to Drive Traffic From TikTok
- Video captions — "link in bio" or "link in my profile" callout.
- Pinned videos — pin your best-performing post so its callout stays visible.
- Live streams — mention the link in your bio verbally and in the chat.
All paths lead to the same bio page, so you only update one URL ever.
Frequently Asked Questions
Why don't I see the Website field on TikTok?
You need a Business account or 1,000+ followers. Switch to a free Business account to unlock it immediately.
Can I link to a store or product on TikTok?
Yes — link to a bio page that contains product blocks, so visitors can browse everything from one tap.
Does TikTok allow link in bio for new accounts?
New accounts can add the link once they switch to a Business account, even with zero followers.
Claim your free link in bio and put one URL in your TikTok profile that does it all.
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